| 1) Older Americans account for $2 trillion or 50% of all discretionary spending in the United States. |
| 2) Older Americans control $7 trillion in wealth – which represents 70% of all the wealth in the United States. |
| 3) We are the only publication in the Hudson Valley dedicated to reaching older Americans. |
| 4) The Senior Gazette is read by approximately 35,000 older Americans and their families every issue. |
5) The Senior Gazette is currently distributing free newspapers every 2 weeks to over 500 premium locations throughout Dutchess, Orange, Ulster, Sullivan and
Pike counties. |
| 6) Almost 70% of all people 65 and older read a newspaper on a daily basis. |
| 7) Newspapers are the most trusted form of advertising - second only to word of mouth. |
| 8) The Senior Gazette is read page by page and is referred to multiple times giving your ad great shelf-life. |
| 9) We target one of the fastest growing segments of the population. Over the next 10 years the 65+ population will grow by 36% to over 55 million people. |
| 10) We offers our advertisers opportunities to receive substantial discounts and other value-added incentives. |
