| • Over the next 10 years the 65+ population will grow to over 55 million people – a |
whopping 36% increase!!
|
(Administration on Aging -2008) |
|
| • Older Americans will be accountable for $2 trillion or 50% of all discretionary spending. |
| (National Marketing Institute-2008) |
|
| • Over the past 20 years, the net worth of older Americans has increased by almost 80%. |
| (Federal Interagency Forum on Aging-Related Statistics) |
|
| • Older Americans control $7 trillion in wealth – which represents 70% of all the wealth in the |
| United States. |
(Re-imagine–Tom Peters 2003) |
|
| • The average older American will have over 22% of their monthly income left to spend on |
| discretionary purchases. |
(National Marketing Institute-2008) |
|
| • Older Americans account for $610 billion in healthcare spending and 74% of |
| prescription-drug spending. |
(Re-imagine–Tom Peters 2003) |
|
| • 93% of older Americans say they will have more time to do things like travel, dine out and |
| pursue hobbies. |
(National Marketing Institute-2008) |
|
| • Older Americans will spend over $40 million in goods and services for their grandchildren |
| alone. |
(Re-imagine–Tom Peters 2003) |
|
| • The average life expectancy continues to increase and today’s older Americans enjoy better |
| health and financial security than any other previous generation. |
(Forum on Aging-2008) |
|
| • 86% of older Americans say they will be more pragmatic in their purchases and seek |
| information on products they are interested in. |
(National Marketing Institute -2008) |
|
