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When it comes to trust in advertising – newspapers are a highly trusted form of advertising. Ads in newspapers rank second worldwide among all categories. Only word-of-mouth is considered more trusted. That’s why Niche News is the perfect vehicle to promote your product or service to the active adult community.
| Personal recommendations from consumers |
78% |
| Newspapers: |
63% |
| Consumer opinions posted on online: |
61% |
| Brand websites: |
60% |
| Television: |
56% |
| Magazines: |
56% |
| Radio: |
54% |
| Brand Sponsorships: |
49% |
| e-Mail signed up for: |
49% |
| Ads before movies: |
38% |
| Search Engine ads: |
34% |
Nielsen Global Consumer Study – April 2007
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