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Niche News was founded by Howard Isaacs and Kitty Cahen in 2004. They realized that certain lucrative niche markets were being underserved by standard newspapers. They sought to provide a newspaper with content targeted for those specific niche markets. It was from this market void that Niche News was born. The buying power and economic influence the mature consumer has in America is staggering – click here to learn more about this market.
Niche News is currently distributing free newspapers every 2 weeks to over 500 premium locations throughout Dutchess, Orange, Ulster, Sullivan and Pike counties. Because it has an average pass along readership of 2.6 people – you can potentially reach over 35,000 readers with your message every two weeks. Niche News’ content never has a political slant or bias to a specific point of view. It always appears informative and neutral to its readers.
Click here to learn more about Niche News.
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